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DECK LEDGER: Four Rules for Buying Ads

Coastal Contractor

March 2008
by Kim and Linda Katwijk
Grab clients with a Yellow Pages ad

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DECK LEDGER: Four Rules for Buying Ads Kim and Linda Katwijk Expert business and legal advice Most of us probably don't think about the Yellow Pages until the phone rings with an advertising representative on the other end. At that point, we squeeze in a meeting, let the Yellow Pages design our ad, and sign the contract. The rest of the year we pay for the ad and scratch our heads wondering if it's producing as well as it could. Here are four rules I follow to prevent buyer's remorse: 1. Never buy a large ad just to be the

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