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DECK LEDGER: Trademarks Protect Your Company's Good Name

Coastal Contractor

May 2008
by Diana Hanson
Trademarks protect your company’s good name

First 100 Words:
Trademarks Protect Your Company's Good Name by Diana Hanson What is a trademark? It's a brandÂing tool, usually your company name and maybe a logo or tag line, that you use to promote your services as a deck builder. Trademarks date back to preliterate times, when they were developed to identify the makers of objects. By the 12th century, trademarks were used widely in Europe. The 19th century industrial revolution saw a massive increase in trademark use as the standardization of mass-produced goods made it necessary for consumers to have an easy way to distinguish between manufacturers. Trademarks are company

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