March/April 2009
by Kim and Linda Katwijk
Making a Web site work for you
First 100 Words:
DECK LEDGER: Making a Web Site Work for You Kim and Linda Katwijk Expert business and legal advice How can you get the most from your Web site? To find out, I spoke with Rick Sloboda, senior Web copywriter at Webcopyplus, a company that helps businesses - from independent fashion boutiques to multi-national service providers - increase Web site traffic and sales through what's called Search Engine Optimization (SEO). Additionally, Sloboda speaks at Web-content conferences, and Webcopyplus conducts online studies with various organizations, including Yale University. KK: What are the secret ingredients of Web sites that attract leads and sales?
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