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TRADE TALK

Coastal Contractor

March/April 2007
One-man decking crew sells hard, builds right in West Coast market

First 100 Words:
TRADE TALK One-Man Decking Crew Sells Hard, Builds Right In West Coast Market Contractors speak out PDB: What's your market like? Bolton: People hear "Santa Barbara," and they think money. It's surprising, because there's a lot of money here, but decks can be a hard sell. Lots of people view decks as simple things built cheaply by handymen and gardeners. PDB: How do you market yourself there? Bolton: Several ways. I get a lot of jobs from the Yellow Pages, with about a 20 percent closing rate. Referrals are good, of course. I've developed a relationship with a spa dealer

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