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DECK LEDGER

Coastal Contractor

September/October 2007
by Bobby Parks
Boost profits with upgrades

First 100 Words:
DECK LEDGER Boost Profits With Upgrades Bobby Parks Expert business and legal advice The most common way deck builders try to make more money is simply to build more decks. Unfortunately, that strategy can entail hiring more employees, which eats into the profit gained from the additional sales. Instead, wouldn't it be better to increase annual revenue without adding projects and employees — and make customers happier at the same time (even as you are charging them more)? By selling composite decking and railing upgrades, my company has accomplished both: The higher sales prices have resulted in higher profits and

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