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DECK LEDGER

Coastal Contractor

November 2007
by Matt Gard
Getting signed contracts at home shows

First 100 Words:
DECK LEDGER Breakdown of Show Expenses Matt Gard Expert business and legal advice Before the show • Booth space • Literature, brochures, and business cards • Display planning and design • Dress uniforms • Marketing and promotional items • Display materials • Cost of nonproductive time for building and setting up the display During the show • Hours (usually overtime) to staff the booth • Cleaning supplies to keep the display sharp After the show • Cost of nonproductive time for tearing down and transporting the display • Storage of the display and leftover items, such as literature • Staff

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