ChoiceDek is debuting a new high-performance decking line at the Lowe’s ProServices booth at IBS. With its integrated cap and proprietary cooling technology, ChoiceDek Premium is fade, stain, and scratch resistant and comfortable underfoot even in the hottest summers, says the firm.

“Through some extensive market research, we learned that the surface temperature of composite decking is a common drawback for many homeowners, and we wanted to solve that problem,” says Randy Gottlieb, A.E.R.T. president. “With ChoiceDek Premium our customers cannot only be assured that they have a beautiful deck that will last, but now can get more out of their decks on hot summer days.”

Infused with CoolDeck technology, the boards optimize heat reflection and minimize heat absorption for a more comfortable deck on sunny days. They are protected by a transferable limited lifetime warranty and an industry-leading lifetime fade and stain warranty and a Available in a classic gray hue with refined wood grain to add depth and luxury, a ChoiceDek Premium deck is the perfect complement to any style home.

ChoiceDek Premium also is manufactured with advanced encapsulation technology to resist moisture, mold and mildew all the way to the core of the board, the firm says. Due to its exceptional moisture and insect resistance, Premium decking can be installed on the ground, in the ground or even underwater without voiding the warranty.

Read more >